Business Structure
The Aaron Group is divided into five divisions, each with its own core competence.
Samuel Aaron International - Established in 1950, Samuel Aaron International is the founding division of the Aaron Group. With an early specialty in colored stone fine jewelry, and later expansions into bridal and diamond fashion, Samuel Aaron International has become an industry powerhouse in the American market.
RB (Robert Baum) - Leading men's jewelry manufacturer with several patented manufacturing processes.
Thai Link - Direct-ship Asian company to US, Europe & Asia, with a fully functional sales and logistics team. Thailink manages the majority of the international television business and select American clients.
Diamond Dimensions - Prime source loose diamond division, with offices in Mumbia, India and Hong Kong.
RBI (Rene Bargueiras Inc.) - Purchased in Spring 2008, Rene Bargueiras Inc. is America's premier supplier of Hispanic-themed jewelry.
Product Categories
The Aaron Group focuses on six core product categories in the fine jewelry market.
- Diamond
- Bridal
- Genuine and Semi-Precious Gemstone
- Silver
- Men's
- Hispanic Religious
- Loose Diamonds
- Branded & Private Label Collections
Sourcing & Manufacturing Facilities Worldwide
- Thailand
- China
- India
- Costa Rica
Global Clientele
The Aaron Group's clients can be categorized into six distinct distribution channels.
Domestic Business
Department Stores - Macy East & West, JCPenney, Kohl's, Belk, and Sears.
Mall Jewelers -Zales, Kay, and Helzberg.
Discount Stores - Kmart, Walmart.
Warehouse Clubs - Sam's Club and BJ's.
TV - Major US shopping networks including QVC, Jewelry TV, and HSN.
Dot Coms - Major retailers' dot com wings, i.e. Walmart.com, Kmart.com, and Kohls.com, as well as internet-only retailers such as Amazon.
International Business
Discount Stores - Carrefour, etc.
Mall Jeweler -Ernest Jones and H. Samuel.
TV - Shopping channels in Japan , Germany , Australia , France and the UK.
Award-wining Design Credentials
Diamond Promotion Service
The Aaron Group is a multi-year winner of the Diamond Promotion Service's "A Diamond Is Forever" Campaign competition. In 2007 we received two awards for our 2007-2008 Diamond Journey fashion designs. And in 2008 one of our rings was selected to be featured in the Right Hand Ring online design gallery.
VERA WANG for Kohls
The Aaron Group was selected through a design competition to be the creative and manufacturing arm behind the Simply Vera, Vera Wang jewelry line for Kohls nationwide.
Core Strategic Ccompetency
Merchandising & Design Expertise
Our talented team of 6 Merchandising Directors and 8 in-house Jewelry Designers come from all echelons of the fine jewelry industry. Based in New York , they bring valuable perspective from the couture and branded worlds in addition to the mass market. Their collective merchandising, design, and marketing knowledge are one of the most outstanding advantages we offer our clients.
Brands
Past, Present, Future Brand at Zales.
Vera Wang for Kohls.
